How to do SEO Powersuite Keyword Research [Tutorial]

As we have talked before, and time and time again. I have stressed that how important Keyword Research is for your content. It is the only sole reason which helps a piece of content stand high in search engine results, and eventually find users. And then convert to your aim of writing the blog posts, whether it may be showing ads, or any other action which you want the user to do.

If the keywords selection is not good, and too competitive it is as good as not even writing the content at all. They say Content is the King, and I shall add to it, that Keywords are Queen. And in chess, it is the Queen which makes the most powerful impact on the game. So is true in the case of search engine rankings. If your content is super, but you lack in keywords research and their proper application, you will definitely lose out. It will be as good as not even creating that piece of content in the first place.

On the other hand, even though you write a really bad piece of content, but the keyword selection and application is quite good, you will definitely attract a lot of users. Though whether the piece of content will make an impact on the users is a different story. my point being, whether or not you write good content, if you want it to be discovered by real users in world, you need good keyword research.

And if you have been struggling to do so, this tutorial post is definitely going to help you out. We are going to see step by step, and that seo powersuite keyword research works, and does wonders for you. So let’s begin.

Step 1 : Seed Keywords

For the starters you need some seed keywords. New users might wonder what seed keywords are? Well let us look at that with the help of an example. Imagine you are to write a tutorial around a list of best hotels in las vegas. So the trick here to do is, to place yourself as a user, and imagine if you would want to access that piece of content, what keywords will you eventually begin with in the google search bar. In this case, what i think the most obvious choice will be “best hotels in las vegas“. Right? If you thought of any other phrase, don’t worry, the idea here is to just begin with an initial keyword, which is the seed keyword.

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After you have thought about your seed keyword, let’s get the process started in seo powersuite. Launch the Rank Tracker module, and create a project. Authorize the Google Adwords, and add your login credentials. Now as a bonus point, the module will fetch you some keywords, which have already been bringing users to your website via search engine results. Now add your seed keywords into the project, which you had thought of initially.

Pro Tip: It is advised that you enter about 5-10 seed keywords in the project to get the optimum results and keyword suggestion.

Step 2 : More Keywords

Now that you have added the seed keywords into the module, we should move on to the next step. After the project has been created, and the seed keywords added, it is time to begin with the keyword suggestion process.

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Now you need to select one of the methods to get you keyword ideas based on the seed keywords which you added in the seo powersuite. As you can see in the image attached. Now after you select a method, the rank tracker module will fetch more keywords based on the seed keywords you added.

Pro Tip: One should repeat this step of generating more and more keywords based on the seed keywords, with different methods. Like for example with Yandex, Google Keyword Planner, Google Related Searches etc. As it will provide you an extensive list of all the keywords in your niche. Another point to pay attention to is, that you should not neglect long tail keywords even if they have long searches.

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As long tail keywords can be highly beneficial, as they have less competition, and also deliver a more targeted user to the content, increasing the chances of conversion.

Step 3 : Modify Suggested Keywords

Now the keyword suggestion list, may not be too accurate for your piece of content. Of course, as it is all automated. Now the trick here is to modify these keywords into something really meaningful, which represents your content more accurately. Often this process involves adding modifiers, like adding a location in the end.

Remember we were talking about “best hotels in vegas”. You could even modify this keyword more, by adding a local area in the phrase in vegas, like a street or a part of the city like downtown.

Tip: In the Rank Tracker module, copy all the shortlisted keywords, and again hit on the Suggest button. And this should give you some more refined keywords. Select Word Combination option from the list. Paste your keywords into the left window, and then or locations in the right, and they will be added to the keywords and modify them even further.

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Now you will have a grand master list of all the keywords possible. Now you are to pick the most relevant keywords from this list. As it will have many irrelevant but also among these you will find some gem keywords, with little to no competition, and deliver the most targeted users, as compared to short keywords.

Step 4: How Efficient are your Keywords

As said above, from the master list of the generated keywords, you have to hand pick the most efficient keywords for your website or the piece of content you are going to write. And so as to do that, there are two factors which you have to keep in mind. first one being the number of searches, which is quite obvious, and second one being the competition for the keyword.

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Now SEO Powersuite has it’s special formula with which it evaluates KEI, which stands for Keyword Efficiency Index. And it is evaluated keeping in mind the two factors which  stated above. Now the better the index, the better the keyword. So shunt out the low KEI scoring keywords with the help of this technique.

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Now the next step in the process is to check keyword difficulty. Which means, that how easy or difficult it actually is to rank for in the search engine results.

Step 4: How Difficult are the Keywords to Rank

By now you have the best possible keywords, with lowest competition and highest searches. And now it is the time to go to the ground zero, and evaluate one by one, whether which keyword is easy to rank for and which is not.

Now click on the keyword for which you are looking to evaluate the difficulty to rank. Then navigate to the Difficulty tab, in the window’s lower screen, as you can see in the attached screenshot. Click on the Update button, and it will evaluate the difficulty, and show you a detailed report about the difficulty of the keyword which you selected. You are looking to find a lower score to target, as higher score means, it is more difficult to rank for.

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Now again, keep on shunting down the keywords based on the difficulty, and keeping those which are easy to rank for.

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Pro Tip: Analyze the competitors score in the difficulty section, and it will tell all the essential metrics of your competitor’s website metrics. Like the Domain Authority, page Authority, backlinks etc. Here you have t make a judgements based on these factors, that whether or not you will be able to outrank them or not.

Step 5: Profit Potential

Now that you have list of keywords, which are easy to rank and target, and have a considerable number of searches. Which to go after first? After all time is limited. So here comes the profit generating potential estimate of each keyword. Where we will estimate that which keyword is going to bring in more profit and has a better potential of converting customer than the other. SO that we can target them first.

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Analyzing the Buying action, which can be done by having a look at the keywords, and thinking to yourself, whether the user is ready to buy or not. If the answer it yes, the keyword definitely has a great conversion potential, and it is the one which you should be targeting first, even it has low searches as compared to other keywords.

Pro Tip: Another great idea is to determine the CPC data from Google Keyword Planner. The more the CPC, which means more and more users are bidding on it. Which means, that the keyword is converting for them, and will thus convert for you too, provided you have the content marketing strategy in place.

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Also here tags column, will help you out. As it  will determine whether a certain keyword is in respect with a product, or an informational type. The Product type keywords are generally better sellers. And step by step you will be able to eliminate keywords which will not be successful at conversion.

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And in the end you will have a list of keywords, which are easy to rank for, have much less competition. And are really profit generating, and will convert instantly. This is how you do keyword research on SEO Powersuite. Now you can go ahead, and begin a next campaign, and start optimizing your on page factors, after you have a list of the best possible list of keywords in your niche. You can buy and get seo powersuite discount from the button below, which is specially for our users.